Kellee Khalil, CEO/Founder of Loverly, shares some advice on using social media for business. Do not overpost. This is a common mistake many people make. Putting out a lot of content just to get people to engage with you is not necessarily the right strategy. You need to look at your audience and have a consistent strategy It's all about testing and learning. Be disciplined on how you are testing. Also, you need to be deeply committed to your metrics.