Will Campbell, CEO of Quantasy, gives us tips on marketing your brand when it comes to marketing online. First he mentions how important authenticity is. He has created this trifecta: 1. Brand & mission 2. Community & Engagement.
3. Business. His advice: "You can't do anything online that you wouldn't do in real life." You have so much at stake, you need to be true to who you are. Be fair to the community you reach. And do all of this in an economic fashion.