Brett Hickey is the CEO and Founder of Star Mountain Capital, a specialized asset management firm focusing exclusively on the lower middle-market. The focus is on bringing large market skills and capabilities to smaller businesses. Brett talks about what Star Mountain Capital looks for in a business. He also explains how they determine if there is a market need and what the trends in the marketplace are. Brett talks about why culture is key when creating long term competitive advantages. He also talks about how purpose is a critical part of careers for top performers.